Website Design

  GoJane    

      

      GoJane is a website that is strictly women’s clothing. When you first enter this website you will see a space at the left top corner to sign in or register. This is something you might be first searching for if you are a consistent shopper or you may be buying something you will have to register your information. The font, text, and colors on the page are very consistent. They also have links that will directly connect you to your Face book and Twitter accounts which is very relevant for their audience of younger women. The very center of the home page is a slideshow of women in different outfits, the newest shoes, and the latest clothes. The left side if the screen is dedicated to different tabs women may be looking for. They have the new styles first because this seems the first thing a shopper would be looking for. Then they have where you can shop by category. This makes it easier for the shopper to get to what they are looking for quick and easy. The organization name and logo is at the top left corner of the screen. It stands out very much and you don't forget what website you are on. You can also shop by favorites. That is where you can shop by what a lot of other people have bought. They also have tabs where they have put outfits together you can select and a tab for the sales that are going on.   At the bottom they also have the contact information, a help center, and more information about the site. This is a very easy website to maneuver. They are definitely appealing to their audience in a way that is effective. I can say this because I am in fact a part of this audience and I love visiting this site because it’s not messy and I always find what I'm looking for without issues.

Target

      Upon entering the Target website you will first see a display of summer items that they have. Patio furniture, pools, water slides, and stuff for outdoor activities. At the very top of the screen they make it known that they have free shipping every day. This is information that someone viewing the site with intentions on buying would be very pleased to know. The use their white space very nicely and the color scheme is pretty thoroughly done. It's mostly red, white, and black. At the top of the screen they make it very easy to find what you are looking for. You can either type in the search box or click one of the category tabs that range from gender, age, to home and beauty. They also have showings of what's on sale on the website on the left side of the screen and also at the bottom. I like this website but there is a lot going on, on the home screen. It seems they want to push all this information on you at one time almost. At the bottom they have a career services tab, company information, and a spot to enter your email and receive special exclusives. I like this site I just wish the home page wasn't doing so much. This site caters to a very diverse audience. All ages, demographics, and personalities. They have clothing, stuff for your home, and stuff for outdoors. Its a one stop shop and thats what I like about it.