Chapter 8 & 13

Reader Benefits

The main points in this module focus around reader benefits. Reader benefits are important because they improve the audiences attitudes and actions. You can start to identify the readers benefits by brainstorming. Think of feelings, fear, and needs that may motivate your reader. Identify feature of your product and think of how they could benefit the reader.When you identify you should use strong, vivid details. When deciding what benefits to use you should follow three principles. Use at least one benefit for each part of your audience, use intrinsic, and use the benefits you can develop most fully. Also be sure to have you-attitude when stating reader benefits.

E-mail Messages and Web Writing

Since formats are still evolving most emails will prompt you to supply various parts of the format . When using subject lines you want to be specific, concise, and catchy.When writing e-mail  message the negative and persuasive messages should be more direct than paper messages because readers read and reply to e-mails so quickly.  You should use attachments when the reader expects and needs them. When writing on the web use good business writing principles and consider how people will interact with the text you use. You can use blogging on the job as long as it is professional. This also goes for social networking tools. Other technologies that use the internet are fax, phone, instant messaging, and videoconferencing.